Case Study: Sparkling Ice boosts brand awareness and engagement with IZEA

Sparkling Ice - Customer Case Study

Sparkling Ice partnered with IZEA to boost brand awareness and engagement among college sports fans during the NCAA’s 2022 basketball tournaments, the first March Madness event after NIL rules went into effect. The sparkling beverage brand wanted a way to help college athletes connect with audiences while keeping the campaign relevant to a major moment in college athletics.

IZEA created and managed a creator campaign across Instagram and TikTok, drafting athlete influencers, sending them product care packages and branded swag, and handling sponsored social, promoted posts, and content repurposing. The campaign delivered strong engagement and click-through performance, helping Sparkling Ice move followers further down the funnel and increase awareness among its target audience.

Sparkling Ice