Case Study: Sparkling Ice boosts brand awareness and engagement with IZEA

Sparkling Ice boosts college sports engagement during NCAA 2022 tournaments with IZEA

Sparkling Ice partnered with the influencer marketing vendor IZEA to increase brand awareness and engagement among college sports fans. Their challenge was to effectively connect with this audience during a major sporting event, the NCAA's 2022 basketball tournaments.

IZEA implemented a campaign by assembling a team of college athlete influencers across Instagram and TikTok. These creators received care packages and shared sponsored content. The solution successfully drove significant consumer engagement, with measurable results tracked against key performance indicators including engagement rate and click-through rate (CTR).

Sparkling Ice