Case Study: New York Bakery boosts Walmart sales with IZEA creator marketing

New York Bakery drives 11.40% sales lift at Walmart with IZEA

New York Bakery, a consumer packaged goods company, sought to increase awareness and drive conversions for its Texas Toast product sold at Walmart. To meet this challenge, they partnered with the influencer marketing vendor IZEA.

IZEA activated six content creators to share relatable, low-stress meal solutions on TikTok and Instagram. This "Bake It or Make It" campaign, amplified by paid social advertising, successfully simplified dinner routines for busy parents. The strategy delivered massive results for IZEA's client, generating over 33 million engagements, more than 308,000 product cartings, and an 11.40% sales lift at Walmart.

New York Bakery