Case Study: f’real boosts Gen Z engagement with IZEA influencer marketing

M/H (Muhtayzik Hoffer) and IZEA teamed up to reach Gen Z and promote F’Real smoothie and shake products

f’real, the beverage and snack brand known for its customizable smoothie, protein shake, and milkshake machines, wanted to reach Gen Z audiences with content that felt authentic, entertaining, and socially native. To help drive awareness and engagement, f’real partnered with IZEA for an influencer marketing campaign across TikTok and Instagram Reels.

IZEA hand-picked creators in comedy, dancing, music, and lifestyle, then supported sponsored social, promoted posts, content repurposing, custom music, and panel studies. The campaign delivered 1.7M views across 10 TikTok videos, reached nearly 12M followers, and added 645K more followers through Instagram Reels; one creator post from Angelica Pham achieved a 63.6% engagement rate on TikTok. IZEA also amplified the content with paid media and used Dynata panel studies and BrandGraph insights to measure response and guide future strategy.

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