Case Study: Kia drives 8.7M impressions with IZEA influencer activation

Kia drives 8.7 million impressions with IZEA in 3 weeks

Kia partnered with IZEA to execute an on-site activation at the Australian Open 2024. The challenge was to leverage influencer marketing to effectively deliver the brand's "Make Your Move" message to target audiences in the UK, Spain, and France.

IZEA implemented a solution using mega-influencers from diverse niches to authentically share the AO Experience by Kia Worldwide. This full-service campaign management by IZEA generated over 8.7 million impressions and 487,000 engagements, achieving a high 6% engagement rate within a three-week period.

Kia