Case Study: The Bouqs Co. boosts wedding brand awareness with IZEA influencer marketing

IZEA and The Bouqs Co. paired up to run an influencer campaign raising awareness of the online flower retailer’s wedding and events services

The Bouqs Co. wanted to raise awareness for its wedding and event flower services and show that its elegant, farm-sourced blooms could stand out in the social media era. To do that, the company partnered with IZEA for an influencer marketing campaign centered on The Bouqs Co. Weddings.

IZEA selected 10 lifestyle and fashion influencers who were planning their own weddings and had them create and share content across Pinterest, Instagram, Facebook, and blogs, with paid promotion amplifying the best posts. The campaign generated 476K engagements, 106K clicks, 15.65M reached users, and a 2.55% engagement rate, while promoted post clicks over-delivered the goal by 179%.

The Bouqs Co.