Case Study: Hidden Valley achieves 4.9M+ reach and boosts Big Game sales with IZEA

Hidden Valley Ranch worked with IZEA to drive awareness and sales of their Secret Sauce and Dry Dips products during “The Big Game”

Hidden Valley Ranch partnered with IZEA to boost awareness and sales of its Secret Sauce and Dry Dips around “The Big Game.” IZEA’s brief was to drive scope KPIs (awareness and sales) through influencer-driven content repurposing, promoted posts, and social commerce integrations.

IZEA recruited 14 micro and mid-tier influencers to produce 40 content pieces across Instagram and Pinterest, amplified with promoted posts and Click2Cart (SmartCommerce) one‑click cart links to shorten the purchase path. The campaign delivered 4.9M+ reach (6.2M+ impressions), 110K+ engagements, 44K+ clicks, a low CPE of $0.84, and format engagement rates up to 6.51% (3.20% aggregate), helping Hidden Valley exceed food CPG benchmarks and move audiences closer to purchase.

Hidden Valley