Case Study: Hidden Valley drives awareness and sales with IZEA

Hidden Valley drives 9M+ reach with IZEA

Hidden Valley Ranch worked with IZEA to drive awareness and sales of their Secret Sauce and Dry Dips products during a major sporting event. The challenge was to effectively promote these specific products and convert online engagement into direct purchases.

IZEA implemented a sponsored social campaign utilizing fourteen influencers who created recipes across Instagram and Pinterest. The solution was amplified with promoted posts and featured a key partnership with Click2Cart to enable direct-to-cart purchases from social content. The campaign achieved significant results for IZEA, including over 9 million total engagements, 6.5 million total reach, and a strong 6.51% engagement rate, successfully turning awareness into sales.

Hidden Valley