Case Study: GUESS Eyewear achieves 347M earned reach and 3.4M+ engagements with IZEA

GUESS Eyewear engaged IZEA to run an international influencer marketing campaign designed to raise awareness of their eyewear collection

GUESS Eyewear engaged IZEA to raise awareness for its global eyewear collection through a managed sponsored social and influencer marketing campaign, including content production, repurposing, promoted posts and engagement across North America, APAC, EMEA and LATAM.

IZEA recruited 31 influencers to create 95 Instagram posts and Stories, paired with aggressive paid targeting; the campaign delivered 3.4M+ total engagements, 347M earned reach, a 7.4% engagement rate and $0.13 CPE, plus 1.6M Story views and 62K+ swipe ups. IZEA’s work generated 294K likes, 4.6K+ comments, $580,657.64 in earned media value on a $135,710 investment (328% ROI), while exceeding internal reach and engagement benchmarks.

GUESS Eyewear