Case Study: GUESS Eyewear boosts awareness and engagement with IZEA

GUESS Eyewear boosts awareness with IZEA, generating 3.4M+ engagements

GUESS Eyewear engaged IZEA to run an influencer marketing campaign designed to raise awareness of their eyewear collection. The challenge was to execute this campaign on an international scale across multiple diverse markets.

IZEA implemented a solution by partnering with 31 international fashion influencers to create 95 pieces of content, including Instagram posts and Stories. The campaign exceeded all internal benchmarks, achieving over 3.4 million total engagements and an earned reach of 347 million. IZEA over-delivered on its content and reach goals, exceeding its paid media engagement goal by 277.16% and its influencer follower count goal by 94.74%.

GUESS Eyewear