Case Study: Go RVing achieves 54M+ earned reach and 784K+ engagements with IZEA

Go RVing wanted to reach millennial audiences to raise awareness and change perceptions of RVing

Go RVing partnered with IZEA to reach millennial audiences and shift perceptions of RVing from traditional camping to a more accessible, lifestyle-driven experience. IZEA delivered influencer marketing services—managed sponsored social, professional video production, promoted posts and experiential activations—centered on three influencer road trips and content shared across Instagram, Facebook, Twitter and blogs.

IZEA recruited and managed lead influencers plus 71 additional creators, ran promoted posts and produced on-the-road video to amplify the story; the campaign generated 143 pieces of content and drove measurable impact: 13M+ impressions, 54M+ earned reach, 784K+ total engagements, 12K+ shares, a 2.47% engagement rate and $0.51 cost per engagement, with over 80% positive Instagram sentiment.

Go RVing