Case Study: Go RVing reaches millennials and boosts RV awareness with IZEA

Go RVing drives 54M+ earned reach with IZEA

Go RVing worked with IZEA to change millennial perceptions of RVing and grow diversity among RV users, specifically aiming to reach people of color. Their challenge was to raise awareness and demonstrate that RVing is accessible and fun for this new audience.

IZEA implemented a multi-tiered influencer campaign. They first immersed three hero influencers in the RV lifestyle, who then created content about their own trips. IZEA amplified this through 71 additional influencers and used Promoted Posts to hyper-target the content. The solution drove over 54 million earned reach and 784,000 engagements with a 2.47% engagement rate, successfully generating overwhelmingly positive sentiment about RVing.

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