Case Study: Dole boosts Walmart sales with IZEA influencer marketing

Dole - Customer Case Study

Dole partnered with IZEA to help boost sales of Dole Wiggles Fruit Juice Gels at Walmart during the back-to-school season. The challenge was to stand out in a crowded retail environment and drive more lunchtime purchases with a product that simplifies lunch prep.

IZEA, working in partnership with Spark Foundry, launched an influencer marketing campaign featuring dynamic creators who highlighted the convenience of Dole Wiggles. The campaign generated over 4.8K additional units sold and $26,047 in purchases at Walmart, delivering measurable sales impact for Dole.

Dole