Case Study: Cuddl Duds boosts holiday traffic with influencer marketing from IZEA

Cuddl Duds drives 1.47M+ reach with IZEA

Cuddl Duds partnered with vendor IZEA to drive traffic to its collection at Kohl's during the 2021 holiday season. The challenge was to increase web traffic and promote their line of comfortable base layers through a targeted social media campaign.

IZEA implemented a full-service campaign management solution, enlisting nine lifestyle influencers to create authentic content across Instagram, Facebook, and Pinterest. The campaign generated over 1.47 million in reach and delivered more than 31,000 clicks, significantly exceeding its goals. IZEA achieved a cost per engagement of $0.89, undercutting the industry average by nearly 60%.

Cuddl Duds