Case Study: Whitecap achieves a scalable, high-performance cloud CRM that helps agents sell more homes with IXACT Contact

IXACT Contact improves connections to sell more homes

IXACT Contact, a Toronto-based company offering a web-based CRM for real estate agents, saw an opportunity to replace complex or limited systems with a simple, cloud-first platform that automates long-term client communications. Rapid customer growth, heavier use from a popular monthly e-newsletter and expanding feature sets pushed the original infrastructure to capacity, creating an urgent need for scalable, high-performance servers to keep agents synced and productive across PCs and mobile devices.

Working with Whitecap Canada, IXACT Contact migrated to a cloud architecture running on upgraded Intel® Xeon® E5-2667 v2 servers after benchmarking for performance and scalability. The refreshed infrastructure supports fast, zero-downtime growth, delivering up to 50% faster data access and about 25% faster page loads; the company has grown paid users ~85% over five years and agents report tangible business gains (including examples of 100% growth and record months) thanks to automated marketing and reminder tools.

Whitecap

Robb Carmichael

CEO