Case Study: Zipvit achieves frictionless repeat purchasing with iWeb’s Adobe Commerce and Akeneo PIM solution

Zipvit boosts mobile purchases by 82% with iWeb

Zipvit, a health and wellness company, required a new ecommerce platform to support its complex operations, including trade account ordering, deep product catalogues, and integration with back-office systems. Their existing setup lacked the necessary product information, account pricing, and stock logic, risking customer confidence and creating operational friction. They partnered with iWeb for a replatforming project.

iWeb implemented a solution using Adobe Commerce and Akeneo PIM, integrated with Microsoft Dynamics ERP. The rebuild focused on customer buying journeys, operational logic, and governed product data to support B2C, D2C, trade account, and marketplace models. This resulted in an 82% increase in mobile purchases, a 27% year-over-year growth in holiday sales, and a 34% improvement in add-to-checkout rates, providing a robust foundation for Zipvit's future growth.

Zipvit