Case Study: Yanmar Compact Equipment EMEA achieves faster, stronger parts commerce with iWeb and Adobe Commerce

Yanmar Compact Equipment EMEA boosts add-to-cart by 54% with iWeb

Yanmar Compact Equipment EMEA, a manufacturer of compact construction machinery, faced operational friction from fragmented product data and needed a robust B2B commerce platform. Their challenge was to support a complex parts catalogue with technical information, account hierarchies, and accurate depot stock levels without disrupting customer confidence or their existing operational systems. They partnered with vendor iWeb for a replatforming project.

iWeb implemented a solution using Adobe Commerce, integrated with systems including Oracle ERP and a RabbitMQ message broker. They rebuilt the commerce foundation around the business's operational logic, treated product information as a governed workstream, and shaped distinct buying journeys for account and self-serve customers. The results for Yanmar included a 54% increase in add-to-cart actions and pricing imports that were 59 times faster, significantly improving the customer experience.

Yanmar Compact Equipment EMEA