Case Study: Webro achieves stronger B2B commerce performance with iWeb

Webro boosts conversion 46% with iWeb

Webro, a manufacturing and industrial cable expert, needed to replatform its ecommerce operations to support complex trade account ordering, deep catalogue requirements, and accurate product information without losing customer confidence. They engaged iWeb to rebuild their digital commerce foundation using Adobe Commerce and Akeneo PIM to address issues with account-based pricing, stock visibility, and operational data friction.

The solution implemented by iWeb involved rebuilding the commerce platform around the business's operational logic, treating product data as a core workstream, and modeling distinct buying journeys for different audiences. This resulted in a 46% improvement in conversion rates and 23% of revenue coming from product recommendations post-launch. iWeb also provided ongoing support to ensure the manufacturing and industrial business could maintain its complex trading system.

Webro