Case Study: Seraphine improves product data quality and customer experience with iWeb and Akeneo PIM

Seraphine improves product data quality by 180% with iWeb

Seraphine, a maternity fashion retailer, faced challenges with fragmented product data and an unmaintainable catalogue that risked customer confidence for their B2C and D2C operations. They engaged vendor iWeb to implement a solution centered on the Akeneo PIM platform and Adobe Commerce to achieve cleaner product information and a more stable operational foundation.

iWeb rebuilt the commerce platform around Seraphine's business operations, integrating it with their Prima ERP and treating product data as a core workstream. The solution resulted in a 180% improvement in product data quality and significant recorded improvements in customer experience and capital investment reduction. Post-launch, iWeb also provided ongoing support to maintain the system.

Seraphine