Case Study: PZ Cussons achieves faster, more reliable product data with iWeb and Akeneo PIM

PZ Cussons boosts time to market by 135% with iWeb

PZ Cussons, a major global consumer goods company, faced a challenge in managing its product information across multiple retailers, marketplaces, and territories. Their product data was inconsistent and spread across different teams and systems, leading to operational friction, unreliable channel feeds, and a risk of eroding shopper trust. To address this, they partnered with vendor iWeb for a Product Information Management (PIM) and data project using the Akeneo PIM platform.

iWeb implemented a structured solution that included auditing existing data, defining clear data ownership, and establishing governance for attributes, categories, and enrichment workflows. This created a reliable foundation for syndicating consistent product information to all channels. The results were significant, with iWeb delivering a 135% improvement in speed to market and a 185% improvement in overall product data quality for PZ Cussons.

PZ Cussons