Case Study: Philip Dennis Foodservice achieves faster time to market with iWeb's Adobe Commerce and Akeneo replatform

Philip Dennis Foodservice boosts speed to market by 185% with iWeb

Philip Dennis Foodservice, a £30m+ revenue food and beverage wholesaler, needed to replatform its B2B ecommerce operation. Their challenge was to support complex trade account ordering, deep catalogue information, and accurate stock and pricing logic without losing customer confidence. The existing system created operational friction with fragmented product data and risked undermining buyer trust.

iWeb implemented a solution using Adobe Commerce and Akeneo PIM, integrated with Microsoft Dynamics 365 and Erudus Data. iWeb rebuilt the commerce foundation around the business's operational logic, governed product data, and ensured clean system boundaries. The results for Philip Dennis Foodservice were significant, including a 185% improvement in speed to market, 32% of revenue from search, and an 87% increase in mobile purchases.

Philip Dennis Foodservice