Case Study: Nutri Advanced boosts health supplement commerce with iWeb

Nutri Advanced lifts revenue from search 65% with iWeb

Nutri Advanced, a health and wellness company, required a commerce platform that could support its complex business model, including B2C, B2B2C, and retail sales. Their challenge was to provide customers with deep product information, accurate real-time stock levels, and account-specific pricing without losing operational continuity or customer confidence, especially given their deep integration with back-office systems like Microsoft Dynamics 365 Business Central.

iWeb implemented a solution using Adobe Commerce as the core platform, integrated with the existing ERP and other systems. They rebuilt the commerce foundation around Nutri Advanced's operational logic, ensuring clean data handoffs and distinct purchasing journeys for different customer types. As a result, iWeb delivered significant improvements for the client, including a 65% increase in revenue from search, a 165% rise in mobile purchases, and 180% faster page load times.

Nutri Advanced