Case Study: Midwich Group enhances B2B trade ordering and product data with iWeb

Midwich Group boosts mobile conversion by 82% with iWeb

Midwich Group, a specialist audio visual distributor, needed a new ecommerce platform to support its complex B2B and trade-account operations. The challenge was to build a system that could handle deep catalogue information, accurate account-based pricing, and reliable stock availability without losing customer confidence.

iWeb implemented a solution using Adobe Commerce, Akeneo PIM, and Adobe Digital Experience, integrated with Microsoft Dynamics 365. This new platform was designed around the specific buying journeys of trade customers. The results for Midwich Group were significant, including an 82% improvement in mobile conversion rate and a 32% increase in sales attributed to faster page load times.

Midwich Group