Case Study: Medtree improves product data accuracy and catalogue management with iWeb and Akeneo PIM

MedTree speeds product enrichment by 58% with iWeb

Medtree, a health and wellness business with over 18,000 products, needed an ecommerce platform that could support complex B2B and D2C operations. Their challenge was to provide trade buyers with accurate account pricing, repeat ordering, and purchase history visibility without creating operational friction from fragmented product data. They engaged vendor iWeb to implement a solution using Akeneo PIM and Shopify Plus.

iWeb rebuilt Medtree's commerce foundation by integrating Akeneo PIM for product information management with Shopify Plus and Microsoft Dynamics ERP. This solution centralized product data governance and connected operational systems. The results were significant, including a 58% faster product enrichment speed, a 44% improvement in data accuracy, and a 40% reduction in manual product management tasks.

MedTree