Case Study: LoveCrafts achieves more reliable product data and faster catalogue enrichment with iWeb and Akeneo PIM

LoveCrafts boosts catalog enrichment by 245% with iWeb

LoveCrafts, a craft community commerce company, needed to solve operational friction caused by product information being spread across teams and systems. Their challenge was to establish governed product data that could be modeled once and accurately syndicated to every retailer, marketplace, channel, and their own D2C operations. The vendor iWeb was engaged to implement a solution using the Akeneo PIM platform.

iWeb delivered a five-week program that audited existing data, defined clear data ownership, and structured attributes and categories for consistency. They established governance for product enrichment and connected the data flow between systems including Microsoft Dynamics 365 Business Central and Commerce Tools. The solution resulted in a 245% improvement in streamlined catalog enrichment and made the product data foundation four times more adaptable to support change.

LoveCrafts