Case Study: Jaguar Land Rover achieves scalable D2C accessories commerce with iWeb

Jaguar Land Rover boosts mobile sessions 300% with iWeb

Jaguar Land Rover needed a complex ecommerce platform to support its automotive and parts business, requiring it to handle deep catalogues, account-based ordering, and multiple commerce models like B2B, B2C, and D2C. The challenge was to integrate this with critical operational systems like SAP ERP without introducing friction that could erode customer confidence in product information, pricing, and stock availability. They partnered with vendor iWeb to address this.

iWeb implemented a solution using Adobe Commerce, Akeneo PIM, and Adobe Experience Manager, integrating them with eight key systems including SAP ERP and multi-branch inventory. The project was completed in just three months and successfully rebuilt the commerce foundation around the business's operational logic. The results were significant, including a 300% increase in mobile sessions and a 140% improvement in sales from page load times. The vendor iWeb also provided ongoing support to ensure the platform's continued performance.

Jaguar Land Rover