Case Study: Huws Gray Building Supplies & Solutions boosts trade and online sales with iWeb

Huws Gray Building Supplies & Solutions boosts online sales 55% with iWeb

Huws Gray Building Supplies & Solutions, a major UK builders' merchant, required a complex ecommerce platform capable of handling deep product catalogues, account-based ordering, and integrations with their operational systems to support their B2B, B2C, and trade customers. The challenge was to build a site that provided buyers with confident product identification, accurate account pricing, and reliable stock information without creating operational friction or risking customer confidence.

The vendor, iWeb, implemented a solution using Adobe Commerce, Akeneo PIM, and Adobe Digital Experience, integrated with the client's Border Merchant Systems ERP and other key systems. This new platform delivered significant results for Huws Gray, including a 55% increase in online sales, a 70% growth in active trade account registrations, and a 30% reduction in order fulfilment errors and manual admin tasks within the first year.

Huws Gray Building Supplies & Solutions