Case Study: Housing Units improves omnichannel commerce performance with iWeb and Adobe Commerce

Housing Units boosts mobile conversion 82% with iWeb

Housing Units, a major Manchester-based home department store, faced challenges with fragmented product data and an unmaintainable catalogue on its ecommerce site. This created operational friction and risked customer confidence, as buyers needed accurate, detailed product information, stock levels, and account-specific pricing to place orders. They partnered with vendor iWeb for a comprehensive replatforming project to address these issues.

iWeb implemented a new commerce system built on Adobe Commerce, integrated with Akeneo PIM for product information and Microsoft Dynamics 365 Business Central for operational data. The solution was structured around the specific buying journeys of both B2C and trade account customers. This resulted in a 5x improvement in managing complexity, an 82% increase in mobile conversion, and a 26% year-over-year growth in holiday sales, providing a more reliable and confident platform for the business.

Housing Units