Case Study: Henderson Foodservice achieves faster time to market and stronger B2B ordering with iWeb

Henderson Foodservice boosts revenue on mobile by 143% with iWeb

Henderson Foodservice, a major food and beverage wholesaler, required a complex B2B ecommerce platform capable of handling deep catalogues, account-based pricing, and multi-depot inventory without disrupting their operational systems. The challenge was to rebuild their digital commerce foundation to support trade buyers' specific needs, including accurate product information and reliable purchase history, while cleanly integrating with their existing ERP to avoid launch risks and maintain customer confidence.

iWeb implemented a solution using Adobe Commerce, Akeneo PIM, and Adobe Digital Experience, integrated with operational systems like BCP Accord ERP and Erudus Data. The project was delivered in just six weeks, resulting in a +184% improvement in speed to market, a +326% increase in add-to-cart activity, and a +143% rise in mobile revenue. iWeb's work provided Henderson Foodservice with a customer-focused platform that supports over 600,000 page views and seamless ordering for their trade account users.

Henderson Foodservice