Case Study: Graham & Green achieves stronger product data quality with iWeb's PIM and product experience solution

Graham & Green boosts product data quality by 340% with iWeb

Graham & Green, a homewares retailer, faced challenges with fragmented and inconsistent product data spread across teams and systems. This made catalogue management difficult and created operational friction. They partnered with iWeb to implement a solution using Akeneo PIM to create a cleaner product data foundation and more maintainable catalogue.

iWeb audited the existing data, defined clear ownership for product information, and structured attributes and categories for consistency. They connected this product data to key systems including Adobe Commerce and Microsoft Dynamics ERP. The project resulted in a 340% improvement in overall product data quality and enabled the catalog to scale and grow by 135%, providing teams with a reliable foundation for future growth.

Graham & Green