Case Study: DUSK improves product data accuracy and launch speed with iWeb and Akeneo PIM on Shopify Plus

Dusk speeds product launches by 65% with iWeb

DUSK, a British luxury homeware retailer, faced challenges with fragmented product data and an unreliable catalogue on its Shopify Plus store, which created operational friction and risked eroding customer confidence during the buying journey. To support its B2C, D2C, and marketplace operations, DUSK engaged iWeb to implement a more maintainable system that could provide cleaner product information and accurate, multi-depot inventory data.

iWeb rebuilt DUSK's commerce foundation by integrating Akeneo PIM to govern product data and connecting it with Microsoft Dynamics ERP and multi-depot inventory systems. This solution provided a single source of truth for product information, significantly improving data accuracy and operational efficiency. The results included a 65% faster time-to-market for new products, a 42% improvement in data accuracy, and a 50% reduction in manual administrative work.

Dusk