Case Study: dnata achieves stronger product data quality with iWeb's Akeneo PIM solution

dnata improves product data quality by 130% with iWeb

dnata, a global air services provider, needed to solve significant product information management challenges for its food and beverage operations. Product data was spread across teams and systems, leading to inconsistent information across its various sales channels, unclear data ownership, and inefficient enrichment workflows. This inconsistency risked customer trust and created operational friction for its B2C and D2C commerce models. iWeb was engaged to implement a solution using the Akeneo PIM platform.

iWeb delivered a six-month project to establish a governed product data foundation. The solution involved auditing existing data, defining clear ownership, structuring attributes and categories, and integrating the PIM with seven systems including Microsoft Dynamics 365 Business Central and a Warehouse Management System. This created reliable workflows for product enrichment and syndication. The results included a 130% improvement in product data quality and a 10% reduction in capital investment, providing dnata with a scalable platform for ongoing catalogue management.

dnata