Case Study: Denelli Italia improves mobile conversion with iWeb's Adobe Commerce platform

Denelli Italia boosts mobile conversion 82% with iWeb

Denelli Italia, a retailer of designer furniture, needed a new commerce platform to support its complex retail and home business model. Their challenge was to provide deep product information and context for confident buying decisions, while also integrating with back-office systems for accurate stock, account pricing, and purchase history. They partnered with vendor iWeb to rebuild their platform on Adobe Commerce.

The solution implemented by iWeb involved mapping the customer buying journey first and rebuilding the commerce foundation around how the business actually operates. A major focus was bringing product data into a single governed workstream. The project successfully integrated a custom order management system and supported both B2C and marketplace buying. As a result, Denelli Italia saw an 82% improvement in mobile conversion and a 24% increase in revenue year-over-year. iWeb also provided ongoing support to ensure the platform's continued success.

Denelli Italia