Case Study: Demon Tweeks boosts automotive commerce performance with iWeb

Demon Tweeks boosts conversion 45% with iWeb

Demon Tweeks, an automotive parts and accessories retailer, faced significant operational friction due to fragmented product data, supplier feeds, and an inability to effectively support their complex B2C, trade account, and marketplace buying journeys. Their platform struggled with parts identification, specialist catalogue depth, and providing accurate account-based pricing and depot stock information, which risked customer confidence.

Vendor iWeb implemented a solution using Adobe Commerce and Akeneo PIM, integrated with Microsoft Dynamics ERP. They rebuilt the commerce foundation around how the business operates, treating product data as a core workstream and scoping distinct rules for each customer audience. This resulted in a recorded 45% improvement in conversion rates and significant gains in team productivity and efficiency post-launch. iWeb also provided ongoing support to maintain the system's operational integrity.

Demon Tweeks