Case Study: Creed Foodservice achieves stronger mobile ordering and product data quality with iWeb

Creed Foodservice boosts mobile purchases by 120% with iWeb

Creed Foodservice, a food and beverage wholesaler, needed a new ecommerce platform to support its complex B2B, B2C, and B2B2C operations. Their challenge was to rebuild their digital commerce foundation around deep catalogue data, account-based pricing, and operational reporting without losing customer confidence or creating internal friction. They partnered with iWeb to undertake a major replatforming project.

iWeb implemented a solution using Adobe Commerce for the storefront and Akeneo PIM for product information management, integrated with the company's existing BCP Accord ERP. The project focused on modeling distinct buyer journeys and ensuring clean data flow between operational systems. As a result, Creed Foodservice recorded a 120% increase in mobile purchases and a 140% improvement in sales from page load times, alongside a 200% overall improvement in product data quality.

Creed Foodservice