Case Study: Chelford Farm Supplies boosts personalised retail commerce with iWeb

Chelford Farm Supplies boosts mobile sessions 67% with iWeb

Chelford Farm Supplies needed an ecommerce platform capable of supporting its complex B2B, B2C, and marketplace operations. The challenge was to replatform their home, garden, and outdoor business without losing customer confidence, as the site had to reliably handle deep catalogues, account-specific pricing, stock logic, and integrated ordering from systems like SAP ERP.

iWeb implemented a Magento Commerce platform over a four-month project. The solution was rebuilt around the customer's operational logic, with distinct buying journeys for different audiences and a major workstream to govern product information. As a result, Chelford Farm Supplies saw a 67% increase in mobile sessions, a 42% rise in add-to-cart activity, and a 32% year-over-year growth in holiday sales post-launch.

Chelford Farm Supplies