Case Study: Builders Merchants Co boosts trade ordering and catalogue depth with iWeb

Builders Merchants Co boosts revenue from search by 38% with iWeb

Covers Timber & Builders Merchants, a builders merchant, needed a robust ecommerce platform to support complex trade account ordering, detailed product information, and accurate real-time stock and pricing. Their existing systems created operational friction and risked customer confidence. They partnered with iWeb to address these challenges using Adobe Commerce, Akeneo PIM, and Adobe Digital Experience platforms.

iWeb implemented a solution that deeply integrated Epicor BisTrack ERP and other operational systems, rebuilt the commerce foundation around actual business and customer buying journeys, and governed product data as a core workstream. This resulted in a platform that successfully supported B2B, B2C, and trade account models. Measurable outcomes included a 38% increase in revenue from search, a 46% improvement in engagement, and a 65% faster speed to market for the business.

Builders Merchants Co