Case Study: Bradfords Building Supplies improves trade ordering and branch-stock visibility with iWeb

Bradfords Building Supplies : Trade ordering with branch stock and governed product data

Bradfords Building Supplies, a builders merchant with 42 locations, faced the challenge of needing its trade customers to buy online with their own specific account terms, visibility into local branch stock availability, and trustworthy product information. They partnered with vendor iWeb to replatform their ecommerce site, utilizing Adobe Commerce, to better serve their B2B, B2C, and trade account customers while integrating closely with their existing Epicor BisTrack ERP system.

The solution implemented by iWeb involved configuring Adobe Commerce to pull real-time data on pricing, stock, and credit terms directly from BisTrack, and using Akeneo to govern product information. This provided trade customers with a seamless online experience mirroring the branch counter. The results for Bradfords were significant: phone and email orders dropped from 65% to 40% of trade orders, oversells fell from 90 to 11 per month, and online revenue share from trade accounts increased from 14% to 30%.

Bradfords Building Supplies