Case Study: Bradfords Building Supplies achieves cleaner product data and faster time to market with iWeb

Bradfords Building Supplies boosts conversion 38% with iWeb

Bradfords Building Supplies, a builders merchant with 42 branches, faced challenges with fragmented and inconsistent product data spread across multiple teams and systems. This made catalogue management difficult and risked creating operational friction. To address this, they partnered with iWeb for a product information management (PIM) and data project using Akeneo PIM and Adobe Commerce.

iWeb implemented a solution that defined data ownership, structured product attributes and categories, and established governance for data movement between systems like the Epicor BisTrack ERP and sales channels. This created a more reliable and maintainable product data foundation. The results for Bradfords included a 38% year-over-year increase in conversion rate, an 85% improvement in speed to market, and a 46% rise in mobile purchases.

Bradfords Building Supplies