Case Study: Bidfood improves foodservice commerce with iWeb and Adobe Commerce

Bidfood boosts user engagement 72% with iWeb

iWeb successfully delivered a replatforming project for the established wholesaler Bidfood. The customer required a robust new commerce platform to unify its B2C, D2C, and trade account ordering, which needed to integrate complex product information, real-time stock and pricing from an ERP, and provide reliable account-specific buying journeys.

The iWeb team implemented an Adobe Commerce platform deeply integrated with Bidfood's BidOne ERP system. Their solution focused on product data governance, modeled distinct customer journeys, and ensured accurate operational handoffs. Results included a 72% increase in user engagement, a 145% rise in mobile purchases, and 83% of revenue coming from site search post-launch.

Bidfood