Case Study: Autoglym UK improves trade and ecommerce buying with iWeb’s Adobe Commerce replatform

Autoglym UK boosts holiday sales 18% with iWeb

Autoglym UK, a major automotive and parts business, needed to replatform its ecommerce operation to support its complex trade account ordering, deep product catalogues, and multiple buying models (B2B, B2C, D2C, and trade accounts). The challenge was to build a system that provided buyers with accurate, confident product information, account-specific pricing, and reliable stock levels without disrupting customer confidence or placing a burden on internal sales and support teams. iWeb was engaged to deliver this solution.

iWeb rebuilt Autoglym UK's commerce foundation using Adobe Commerce, Adobe Experience Manager, and Adobe Target, integrated with the company's JDA ERP. The solution was carefully shaped around the business's operational logic, with a major focus on governed product data and distinct customer journeys for different audiences. The results included an 18% year-over-year increase in holiday sales, a 14% lift in add-to-checkout, and a 22% reduction in return rates, significantly enhancing customer engagement and operational efficiency.

Autoglym UK