IWD
11 Case Studies
Case Study: L’Oreal achieves more efficient field sales and display quality management with IWD
A IWD Case Study
L’Oreal - Customer Case Study
L’Oréal Luxe worked with IWD to reduce the number of redundant emails and pictures circulating across its sales teams. Using IWD’s Network solution, the company aimed to create a single repository where field sales could access brand information and improve the professionalization of its sell-out and perfumery sales forces.
IWD implemented Network as a negotiation and field-sales tool, helping L’Oréal share display-quality standards, update materials with new product launches, and compare thousands of real-time POS photos. The solution supported quarterly exhibition-quality measurement and gave L’Oréal a stronger way to negotiate for SOS, delivering what the retailer described as a “10-year leap forward” in field execution and sales force professionalization.
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L’Oreal
Paolo Galimberti
Retail Director