Case Study: Filorga speeds up merchandising guidance with IWD DISPLAY

Filorga - Customer Case Study

Filorga, a brand within the Kerd Group, faced a challenge in the highly competitive pharmacy network, where each point of sale has unique configurations and there is no dedicated sales force. To better guide consumers and quickly create and share merchandising guidelines, Filorga turned to IWD and its DISPLAY solution.

With IWD’s DISPLAY platform, Filorga gained a centralized database for all brands, making planograms faster to build and easier for markets to adapt. The system also streamlined sharing through Excel and PDF export documents, saving the team precious time and supporting Filorga’s growth since 2013.

Filorga

Gersende Debauge

Trade Marketing International Director