Case Study: Charles & Keith achieves 98% timely seasonal launches with IWD DISPLAY & NETWORK

Charles & Keith - Customer Case Study

Charles & Keith partnered with IWD to become more effective and accurate in visual merchandising. The retailer needed a better way to create 2D planograms and 3D scenes with one consistent support, improve communication for new launches and openings, and streamline the flow of information between headquarters and field teams.

Using IWD’s DISPLAY & NETWORK platform, Charles & Keith was able to distribute guidelines more effectively, create realistic 3D launch directives, and adapt them for local markets while monitoring in-store execution across regions. IWD helped the team save 100% of travel time to actual locations for guideline sharing, and Charles & Keith reported 98% timely launch of seasonal directives, along with better organization and closer alignment between stores and headquarters.

Charles & Keith

Joyce Li

Visual Merchandising Manager