Case Study: Benefit Cosmetics achieves faster, clearer planogram updates with IWD DISPLAY

Benefit Cosmetics - Customer Case Study

Benefit Cosmetics, a global cosmetics brand, needed a faster way to adapt merchandising guidelines as product launches increased and unexpected changes became more common. To keep pace across teams and markets, they turned to IWD and its DISPLAY 2D solution.

With IWD DISPLAY, Benefit Cosmetics can update all planograms quickly and easily, creating clearer guidelines for in-store staff and a better working basis for teams including merchandising, KAM, and field force. The company reports significant time savings on each update, improved clarity, and greater efficiency thanks to IWD.

Benefit Cosmetics

Mathilde Olivier

Vm Emea & Project Leader