Case Study: Penn State Extension scales education commerce with IWD Agency and Adobe Commerce

Penn State Extension scales education commerce across 67 counties with IWD Agency

Penn State Extension, the outreach arm of the university, needed to migrate off an end-of-life Magento 1 platform. Their complex catalog of courses, webinars, and publications did not fit a standard ecommerce solution, requiring a platform engineered for education commerce at scale. IWD Agency was engaged to handle this migration and ongoing development.

IWD Agency migrated Penn State Extension to Adobe Commerce and engineered a custom solution over an eight-year partnership. Key features included single sign-on, a bidirectional Salesforce integration, Elasticsearch-powered discovery, and a custom education-credits purchasing model. The result was less friction for learners, increased enrollments, and new growth opportunities for institutional buyers, all on a stable and scalable platform.

Penn State Extension