Case Study: Europa Eyewear modernizes wholesale ordering with IWD Agency's Shopify Plus B2B replatform

Europa Eyewear replatforms 5,300+ accounts onto Shopify Plus with IWD Agency

The customer, Europa Eyewear, a wholesale eyewear distributor, was losing independent eyecare professional accounts due to an outdated and unsupported custom ordering portal. To modernize its B2B channel and expand marketplace reach, Europa Eyewear partnered with vendor IWD Agency for a Shopify Plus replatforming project.

IWD Agency rebuilt the wholesale operation on Shopify Plus, implementing SparkLayer for matrix ordering, native B2B accounts with buying-group pricing, and self-service portals. They integrated the platform with the existing ERP via Commercient SYNC for bidirectional data sync and connected brands like American Optical and EyeBobs to luxury marketplaces via Mirakl. The solution successfully migrated over 3,500 products and 5,300 customer accounts to a future-proof platform, enabling modern ordering and self-service for wholesale clients while opening new retail channels.

Europa Eyewear