Case Study: ADTRAN automates B2B pricing, subscriptions, and ERP orders with IWD Agency’s Magento Commerce solution

ADTRAN automates 3 subscription cadences and real-time EDI with IWD Agency

The customer ADTRAN, a manufacturer of networking and broadband equipment, faced a slow and error-prone B2B sales process reliant on manual renewals, order entry, and pricing management. IWD Agency designed and built a solution using Adobe Commerce (Magento Commerce) to automate these critical operations.

IWD Agency implemented a comprehensive B2B store featuring gated pricing and account approval, configurable software subscriptions with stored-card billing, and real-time EDI integration to ADTRAN's ERP. This automated pipeline eliminated manual renewal tracking and order re-keying, creating a self-service portal that allows the internal team to manage content and enables verified buyers to manage their accounts independently.

ADTRAN