Case Study: a large regional healthcare and Medicare provider increases Medicare enrollments with IWCO Direct

a large regional healthcare and Medicare provider boosts enrollments 26.4% with IWCO Direct

The customer, a large regional healthcare and Medicare provider, sought to improve the results and efficiency of its direct mail channel during the Annual Enrollment Period. Their challenge was to consolidate their marketing efforts and enhance their targeting strategy. They partnered with vendor IWCO Direct to leverage its full-service direct mail and healthcare expertise.

IWCO Direct's solution involved a complete revamp of the client's data models and targeting strategy, alongside the development of new, multi-touch direct mail campaigns. This strategy incorporated digital personalization to deliver unique messages. The results were significant, with IWCO Direct helping to achieve a 26.4% increase in enrollments and a 26.8% increase in enrollment rate for the AEP campaign, and a 48.5% increase in enrollments for the Age-In campaign, all without increasing mail volume.