Case Study: University of Toronto reduces turnaround time with iWave

The University of Toronto Uses iWave to Reduce Turnaround Time

The University of Toronto, a leading research-intensive university in Canada, faced the challenge of providing high-quality prospect information to advancement officers while reducing turnaround time for reactive research requests. The university’s 10-person advancement research team needed to quickly build profiles for major gift prospects and also support more proactive, data-informed prospect research. iWave helped the University of Toronto address these needs with its one-stop-shop prospect research platform.

Using iWave, the University of Toronto’s Advancement Research team could quickly assess philanthropic capacity, external giving, and alumni connections through Relationship Science data, helping them respond faster to urgent fundraising requests. The vendor’s tools also supported broader alignment across the university’s advancement-related departments, enabling more efficient research and more time for proactive efforts. The university noted that iWave is one of the first resources they turn to when researching a new individual prospect, and it supported their campaign progress toward a $2.4 billion goal.

University of Toronto

John Hermans

Director of Advancement Research